The owner and clinical director of New Roots Counseling, an established and thriving private counseling practice, came to us for guidance and support in taking her business and individual brands to the next level as she prepares to expand her business.

Knowing that New Roots Counseling was still a very important facet of this growing business, we recommended that the overall larger entity name be New Roots with New Roots Counseling becoming a segment name. Not only does New Roots represent all of the new offerings well, it also sets this owner up for the eventual sale of her business as a whole or as individual entities, apart from her individual name and brand.

With an entirely new ocean-inspired color palette, clean logo, updated brand personality, and more, the updated New Roots brand is modern, professional, and sophisticated — a perfect foundation for expansion and growth.

From individual counseling to intimate retreats to corporate workshops, the New Roots brand communicates the spaciousness and possibility in all that this company offers to their growing community.

A nod to the owner’s sailing roots and the growth and opportunity she is passionate about bringing to the world, New Roots is a great example of a brand that speaks first and foremost to its target audience while also honoring the brand origin story.