Rita Stevermer of Ladybug Counseling is a Licensed Professional Counselor who specializes in child therapy. She was in the founding stages of her private practice when she first engaged with us to bring her brand visuals to life.

During our initial meeting with Rita, we discovered that the whimsy and curiosity of children resonate deeply with her and that she is drawn to a Joanna Gaines style aesthetic. We also explored the balance between reaching parents/guardians (the decision makers and therefore her primary target market) with a level of sophistication while also incorporating a level of playfulness that reflects the work Rita does with her young clients (her secondary target market).